About Us

At Headlight Strategies, we believe that clarity and vision are the keys to success. Our name reflects our mission: to shine a light on the best path forward, empowering organizations with the strategy, communication, and leadership they need to thrive.

Why Headlight Strategies?

  • Guiding Vision: We help organizations see where they need to go and create strategies to get there successfully.

  • Deep Community Roots: Decades of cultivating relationships in central Iowa have given us a powerful network that fuels connections and opportunities.

  • Proven Expertise: From integrated marketing strategy to nonprofit governance, we’ve successfully guided organizations of all sizes through transformation and growth.

  • Hands-On Leadership: We don’t just advise from the sidelines—we step in, strategize, and lead to create real, measurable impact.

Headlight Strategies was founded in 2022 when Teri “retired” from the Iowa Lottery to bring her expertise in leadership, governance, and strategic planning to businesses and nonprofits. In 2024, her husband Andy joined, adding his deep experience in marketing, communications, and digital strategy. With distinct yet complementary skill sets, they provide a powerful combination of strategic insight, problem-solving, and hands-on execution to help organizations grow, adapt, and succeed.

Meet The Founders

Teri Wood TeBockhorst

Owner/President

A highly respected business leader, strategist, and governance expert, Teri has a proven track record of helping organizations achieve big goals through smart strategy and strong leadership. She excels at board development, sales strategy, long-term planning, and crisis resolution, providing the guidance organizations need to navigate complex challenges.

With deep experience in executive coaching and organizational transformation, Teri is known for her ability to bring people together, align teams around a shared vision, and drive sustainable growth. Her extensive network and expertise in governance and strategic leadership make her an invaluable partner for businesses and nonprofits alike.

Before founding Headlight Strategies in 2022, Teri built an impressive career in leadership, marketing, and governance. As Vice President of Sales & Marketing at the Iowa Lottery, she led a team of more than 50 people, managed multi-million-dollar budgets, and launched groundbreaking initiatives that set industry records and won multiple awards. She also served as President of Clear Channel Outdoor Advertising (Iowa Division), overseeing operations across 46 counties. With extensive honors and recognitions throughout her career, including Business Record’s Women of Influence, Teri’s extensive experience in strategic leadership, board governance, and business growth continues to drive success for the organizations she works with today.

Andy TeBockhorst

Co-Owner

A marketing and communications leader with deep expertise in strategic brand development, integrated marketing, and audience engagement, Andy has guided organizations through complex marketing and communications challenges, crafting high-impact strategies that drive growth and visibility.

He is a writer, designer, strategist, and digital marketing specialist, skilled in content marketing, lead generation, brand strategy, CRM implementation (HubSpot, Salesforce, Pipedrive,) website development, and mobile app development.

Andy joined Headlight Strategies in 2024, bringing decades of experience in marketing, communications, and brand strategy, and having led innovative campaigns and high-impact initiatives for major organizations. As Chief Strategic Communications Officer (CMO) at United Way of Central Iowa for almost a decade, Andy provided leadership and strategic direction for one of central Iowa’s largest and most influential nonprofit organizations. Previously, he spent years leading marketing and sales for business and HR services, nationwide mass retailers, national professional sports leagues, software services, publishers and more.

Let’s Connect

Looking for trusted advisors to help illuminate your organization’s path forward?